Helping you make better decisions when it comes to AI …

It all starts with an idea …

My Services

  • AI for Competitive Advantage

    Calum's experience advising clients on the relevance of AI to competitive advantage can help you stay ahead of the curve in today's fast-paced business environment. He understands the strategic implications of AI and can help you leverage its potential to gain a competitive edge and build economic moats.

    AI Strategy - help you understand the relevance of AI to your core business strategy.

    AI Implementation - guidance for management teams, bridge gap between business / tech teams.

    Unlocking Value - helping management teams rethink core business strategies based on the organisation’s resources and the position in the market. Specific focus on AI/Tech/Data.

    AI Leadership - assess current AI initiatives.

    AI Operating Model - right project for the right problem, set portfolio company up for success, bring in the right people. All of this enhances chances of ROI.

  • AI for Innovation & Growth

    With a background in building and launching Data & AI products, Calum understands the importance of developing innovative solutions that are safe, ethical and aligned with your business objectives. Specific areas of focus:

    • The resource-based view of the firm (concepts that apply to AI).

    • The trade-off between value creation and value capture.

    • How to leverage strategic resources to protect a unique value proposition.

    • Use the concept of blue ocean strategy to suggest changes in competitive positioning.

    • Disruption and competence destruction - how agile organisations can resource the right innovations.

  • Generative AI

    Calum's hands-on experience with generative AI at CHAPTR, combined with his previous expertise in the relevance of AI to commercial strategy, can help you make decisions that drive growth and success. Help you understand and work through the opportunities in your sector based on this emerging technology.

    Generative AI Implications - opportunities and threats, relevance to defensive moats, 3-5 year view on the emerging Gen AI tech stack. See blog here.

    Generative AI Thought Leadership - advice on exploiting these emerging technologies, implications for growth and efficiencies.

Clients